|
focus groups |
|
Professionally
moderated discussions
on
products, services and
proposed ideas |
|
• Develop Goals &
Guidelines |
|
• Targeted recruiting |
|
• Multi-city locations |
|
• Turnkey project
management |
|
• Detailed analysis
and recommendations |
 |
|
user studies |
|
Key information
reveals how end-users
interact
with your product or
hardware |
|
• Develop Goals &
Guidelines |
|
• Targeted recruiting |
|
• Multi-city locations |
|
• Turnkey project
management |
|
• Detailed analysis
and recommendations |
|
|
|
7-minute surveys |
|
Short, effective
telephone surveys for
fast
information from your
primary audience |
|
• Goals & Guidelines |
|
• 40-60 selected
customer base |
|
• Pre product
introduction |
|
• Perception analysis |
|
• Competitive analysis |
|
• Detailed analysis
and recommendations |
